![]() ![]() ![]() A good board will have the operating experience, strategic perspective, personal networks and access to funds to help in the appropriate fashion. ![]() What are the attributes of a good start-up company board?Ī start-up board should be able to help the management team with strategy, business development, recruiting and fund raising. I believe that we will see similar increases in volume, liquidity and pricing for online advertising with the increasing adoption of RTB. The parallels from those days to what we are seeing now with the introduction of real time bidding in today’s advertising exchanges world are striking. Moreover, the flow and liquidity in the markets grew significantly, benefitting all players. Real time bidding back then quickly resulted in higher pricing for sellers because more buyers were easily able to target their purchases more effectively. Has your prior experience as President and COO of DoveBid, Inc., a business auction firm, given you insights into how the auction model may become an important part of advertising?ĭoveBid was one of the first companies back in 2000 to offer real-time, online bidding for used assets and excess inventory. Both Turn and have seen sharp growth in 2009, even in the midst of a sluggish year for online advertising. Moreover, we believe that brand advertisers today want digital advertising solutions that make it easy for them to buy online media that meets their quality, reach and frequency requirements, and ’s offerings meet those needs uniquely well. Regarding, we invested in a team with deep domain expertise and ability to execute. Over time, we believe that significant value accrues to companies in the online advertising space who have deep technology capability, and that is certainly playing out for Turn now, with their leading demand side platform. ![]() Regarding Turn specifically, we saw an opportunity to invest in a great team and powerful technology platform for advertisers. JC: Overall, we have been bullish on the digital advertising space for several years and continue to look for investment opportunities in that arena. What drove NVP to invest in each of these companies? Conrad also earned a Bachelor of Business Administration in Business Honors and Finance and a Bachelor of Arts in the Plan II Liberal Arts Honors Program at The University of Texas at Austin.Jeff Crowe is Managing Partner of Norwest Venture Partners.Ī: With investments in and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. Conrad holds an MBA from The Wharton School of the University of Pennsylvania. Earlier in his career, Conrad was a management consultant at Bain & Company. Prior to NVP, Conrad was a product manager at Yammer, a leading enterprise social network acquired by Microsoft ($1.2B) and also an investor at Bain Capital Ventures. Conrad led the firm’s investments in Casper (NYSE: CSPR), Udemy (NASDAQ:UDMY), STRATIM (acquired by KAR), Good.Co (acquired by StepStone GmbH), and others. Prior to UTIMCO, Conrad was an investor at Norwest Venture Partners (NVP), a venture capital firm based in the Bay Area, with $6 billion under management. In 2020, Conrad was named to Venture Capital Journal’s 40 Rising VC Stars Under 40. Conrad invested in many of the highest performing VC funds globally, and also led direct co-investments in Techstars, Rover, Aqua Security, and Salsify. Prior to founding Ensemble VC, Conrad was the Head of VC investing at the UTIMCO endowment, managing a $3B VC portfolio at one of the largest endowments in the US with $50 billion in AUM. His institutional training has always been focused on supporting entrepreneurs as they build industry-defining businesses. As a founder of Ensemble VC, Conrad has built a successful investment career across top tier institutions in venture capital. ![]()
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